The Center for Sight medical group asked me to create an ad campaign and in-store marketing that would cover all the services they offer as well as highlight individual doctors and their areas of expertise. Although the group is known for vision care and eye surgery, their expanded offerings include skin care, dermatology, plastic surgery, and hearing services.
The name of the group limits recognition of services outside of vision care, so we focused on “the center” and came up with the campaign slogan “care that’s centered around you”. We developed versions for each service area and used color-coding to distinguish between them. In another approach, we highlighted their technical expertise with a grid over a face and call-outs for each procedure they perform. Lastly, we updated the doctor’s prescription as a personal note to a patient who was now able to enjoy a special moment in their lives because of the successful outcome of a procedure. Although they loved all of our ideas, they ultimately chose the “prescription note” and the “centered around you” campaigns.
PROJECT PARTNER
Marissa Rossnagle, Marketing Director, Center for Sight, Sarasota, Florida
Marissa Rossnagle, Marketing Director, Center for Sight, Sarasota, Florida
