When Darwin’s Peruvian Restaurant wanted to create a sister company for its home-made beers, they asked me to show them branding ideas for a new website, beer labels, advertising, and merchandising.
I designed a look that paid homage to Darwin’s heritage by taking a contemporary graphic spin on ancient Andean iconography and imagery. The beer can labels have a distinctive look to attract attention in a store refrigerator case or at the bar, and the beer tap handle was designed to stand-out among a group of quirky independent brews. The website offers a gourmet approach to these unique hand-crafted beers with an area for food-pairing tips and a personal message and blog from the brewmaster.
