This is a project from the early 2000's before my move from Boston to Sarasota, FL. I did many branding and package designs for the company Aqua Leisure which includes the professional dive gear line of DOLFINO. The original packaging was done by Selame Design in the late 1980's and was very generic looking solid gray and black boxes. I was asked to rebrand the packaging using clamshells and engaging photography. The images below are presentation images of the implemented designs. The last 2 images are showcasing a new way to package swim fins. Previously fins had to be boxed and did not fit the existing hanging planogram. The boxes had to be stood up on the bottom shelf and many times fell over. The illustration, created in 3D program VectorWorks shows how the package is assembled and how it hangs while allowing the consumer to feel the quality of the rubber.
