On the anniversary of their 25th year in business, Michael’s Restaurant presented us with a challenge to rebrand this local landmark and introduce it to a new generation. It was important that the new look reflect the elegant, artistic flair of the restaurant, and provide distinctive co-brands for Michael’s Wine Cellar, Ballroom and Catering divisions.
I designed each of the co-brands with their own color palettes to easily tell them apart. We created a new bar menu, restaurant menu, signage, advertising, wine labels, and textiles for interior design and uniforms to work cohesively with the new brand.
“Our recent re-branding has been one of the most exciting exercises for me. Boost Studio listened and translated our vision into a versatile and cohesive new brand. They researched our company and our diverse audiences, paying respect to our 25 year history, and set us on a beautiful new path for our future.”
Michael Klauber, Co-proprietor, Michael’s on East
Michael Klauber, Co-proprietor, Michael’s on East
AWARDS
• 1 American Advertising Federation ADDY Award
• 1 American Advertising Federation ADDY Award
