Oak & Stone is one of the newest members of the Tableseide Restaurant Group. As part of my on-going relationship with Tableseide’s agency atLarge, I designed all the print and digital marketing for the Group’s family of restaurants. The Oak & Stone concept is centered around artisan-made pizza from a wood-fired oven paired with a craft “brew wall” that keeps over 57 beers on tap and available via an RFID wristband system. Since the focus is on the unique beers they offer, we created a brand that puts an emphasis on the labels themselves, combined with a bold, deconstructed font for marketing messages and signage. The palette of black, gray, and gold reflects the industrial, rustic feel of the venue and increases visibility and recognition for advertising, packaging, and merchandising. We also used a craft paper color and texture for the menu, ads, and packaging to enhance the homemade, unfussy quality of the brand.
